Our new branding reflects our current capabilities but it also expresses what you can expect from us in the future. You’ll notice new and refreshed identity elements such as our logo icon and unifying product colours, which we have designed for digital and mobile platforms as well as more traditional uses.
The dot on the new logo icon symbolises the student, the circular solvable maze represents the data points and pathways each student might take over the course of their learning journey. The magnifying glass denotes diagnostic tools that provide actionable insights, which inform and enhance your return on decisions – aiding improvement in learner outcomes. Our strap-line “The Art of The Possible”, embodies our philosophy of increasing diversity with ongoing curiosity, and the profound belief that research is the domain of discovery and possibilities.
Altogether, our new branding reflects our solutions core capabilities – that of harnessing the collective wisdom of all those that interact with a child into a “single view” of that child – and doing so in a manner that adds meaning and context. The end result is a solution that truly enables personalisation of learning and the necessary scaffolds for developing self-directed learners.
With the new branding, we have implemented very distinct identities for each of our solutions in order to simplify and highlight the strengths of each offering.